Why should they care: Tell them

Here's your second quick tip: Make your reader care.

Before you write, step into your reader's shoes. Why should they care? What's in it for them? Your data and facts might be solid. But what's the real-world impact?

A simple trick: ask yourself 'So what?' after every key point. Push your thinking until you find a reason that matters to them.

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Other sessions related to these tips

	Writing for UX Learn how to simplify microcopy and write content that guides users naturally through digital journeys.
	Talking to machines The art of writing effective prompts for generative AI tools (like Chat GPT).
	Persuasive Business Writing Techniques to write proposals, reports, and emails that get action—fast and clearly.

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