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Talking shift

Hot off the press: our thoughts on what's happening in the world of brand language and business writing. Warning: may contain the occasional rant.

Writing tips

Ts and Cs like mama used to make

We’re just going to leave this here. Nice one, PizzaExpress. (Apple and Spotify, take note.)

Consulting, Brand & marketing

Customer Experience

BT’s head of brand language, and America’s next president

Jon Hawkins talks about his eight-year mission to transform the language of one of Britain's biggest businesses. And we learn about poetry from The Donald.

Writing, Brand & marketing

Training

A letter to primary school children in England

We’ve heard all about the spelling and grammar test you have to do as part of your SATs. We think it sounds pretty tough.

Writing, Learning & development

Customer Experience

Time to say goodbye

Laura talks about her split from Spotify, and how unsubscribing upped what she thinks of them.

Writing, Customer experience

Culture

What?!

What an appropriate time for a grammar rant! Our Neil has his say on the UK Government's latest mark on how we teach grammar in schools.

Writing, Brand & marketing

Writing tips

The art of the warning sign

Our Padders went to the other side of the world and all we got was this lousy blog.

Writing, Learning & development

Diversity and Inclusion

Body language

Our Sophie ponders whether it’s time to stop following our hearts, and look elsewhere for romantic inspiration.

Consulting, Customer experience

Culture

Lessons from mice. And werewolves.

Superheroes and shampoo. Werewolves and washing powder. Writing for telly might feel a million miles away from writing for businesses. But it doesn’t have to be. That’s what we learnt when we got together with scriptwriters Andrew Burrell and John Jackson.

Writing, Learning & development

Tone of voice

Bad language and the BBC

Our Sophie has some kind words for 38 degrees and their efforts to clear up linguistic confusion.

Consulting, Brand & marketing

Naming

Dear Met Office and Met Éireann

When we heard about #nameourstorms, we couldn't help weighing in with some advice and suggestions.

Naming, Brand & marketing

Culture

I’m having a bronde moment

Our LC is championing a new fashion movement (with a little help from J-Lo).

Consulting, Brand & marketing

Customer Experience

Is your ‘Best’ really good enough?

Our Jean thinks it’s time to take a stand in the sign-off wars.

Consulting, Customer experience

Customer Experience

What corporate crisis comms can learn from rock ‘n’ roll

Our Theo has some hard-rocking advice for big business.

Writing, Learning & development

Culture

Could your words win a pencil next year?

Our Hannah's top tips for bagging a pencil at the D&AD awards (where she was a judge the other night.)

Writing, Brand & marketing

Naming

Bad names kill pigs

Our Padders has a cautionary tale for namers (and pigs) everywhere.

Naming, Brand & marketing

Culture

The CIPD Learning and Development Show: my highlights from day one

Our Hannah was a fan of Swedish traffic, lifts and the good-old-fashioned notebook on the first day of the CIPD L&D Show.

Consulting, Learning & development

Culture

Things we like #1: Professor PuddinPop

Introducing the first in a series of #ThingsWeLike. Spot anything you think we’ll appreciate? Tweet us @TheWriter.

Writing, Brand & marketing

Writing tips

Write like a creative writer: part three

Creative writing writing can teach you a lot about writing at work, but it takes practice. Here are some ideas to help you keep up with your creativity.

Writing, Brand & marketing

Writing tips

Write like a creative writer: part two

You've finally put pen to paper. Here's what to do once you've got the first draft down.

Writing, Brand & marketing

Writing tips

Write like a creative writer

What can creative writing teach you about writing at work? More than you might think. When our Marianne isn’t working at Writer HQ, she’s busy writing plays. Here are her top tips for improving your writing.

Writing, Brand & marketing