Hot off the press: our thoughts on what's happening in the world of brand language and business writing. Warning: may contain the occasional rant.
Sick of trying to remember a raft of fiddly passwords? Our Lewis has the answer.
Football fans are stuck between a rock and a hard place with cliché-ridden commentary. But thankfully there is someone speaking some sense.
Our Neil’s spotted some welcome writing advice in an unusual place.
Stuck for inspiration? Staring forlornly at a blank page? Our Colby might have the solution (and it’s not what you think).
Last week I shared some of the year’s best ‘Writing for Design’ entries from the D&AD Awards. But not one of them was quite groundbreaking enough to win the ultimate accolade: the Black Pencil.
Our Anelia loved judging the D&AD awards writing for design category. Here's her rundown of the best entries, and last night's award winner.
Our Padders is here with a few kind words for our old enemy: jargon.
Our George reckons it's time we looked beyond the 'tone of voice' and 'brand language' labels, and focused on the big picture.
Bad Grammar Award? No thanks, says our Harry. There’s more to life than a dangling participle.
We love the ballsy Cancer Research TV commercials. But have their new tube ads missed the mark?
Our Jan's a fan of the Co-op not sugar-coating their results.
Our man in New York is tired of arguing that good writing doesn't have to mean a lot of writing. And he knows who to blame.
Nick's set his sights on 'land', the latest bit of jargon to have its day in the sun.
We're still big fans of the New York storage firm's tone of voice.
Our Lewis thinks teal deer might just have the answer to keeping your readers reading till the end.
Our Neil reckons New York (and London) bike hire sponsors missed a trick when they named their schemes...
Our Sarah-Jayne isn’t impressed with the writing skills of New York's eligible bachelors.
Lots of food and drink firms are telling stories these days. But what's stopping other kinds of companies from getting in on the act? (Hint: not much.)
Businesses could learn a lot from link-sharing site Upworthy, who write 25 headlines for every article to come up with the killer angle. (And it's won them over ten million readers.)
There’s no love lost between Lush and Amazon this week...
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