Hot off the press: our thoughts on what's happening in the world of brand language and business writing. Warning: may contain the occasional rant.
Pass the shovel. We'll dig brainstorming's grave and then show you a better way to run team thinking.
Hear how language is key for brands to get their products into customer baskets.
We sat down with Charli to ask what advice she has for brands, now and in the future. And a little on what she hopes her future might hold.
Here's a secret: report writing's easy. We share three steps to write reports that get you what you want.
Hear how HSBC are creating a more mindful workplace culture. Learn how to put mindful language into practice at work.
The psychology of storytelling
Generative AI: without a human hand, heart and mind, it’s mute . Artificial intelligence is best paired with human intelligence, creativity, curiosity and craft. When it comes to writing, it needs us.
Naming things is fun. It’s a science and an art all at once. And we love helping our clients name all sorts of things: products, processes, services, you name it (or rather, we do).
Companies need to communicate bad news all the time, so it’s surprising they often still get it wrong. Learn the science behind delivering difficult messages.
When it comes to AI models like Chat-GPT and its language-learning brethren, we’ve found one thing to be strikingly clear: you get what you give. Which means that prompt design – or what you say to Large Language Models
We talk about the language of inclusivity for a living. Time to walk the walk. This year, we audited The Writer's website to see how it measured up to our own stringent standards for DEI.
We’ll let you into a grubby secret: this blog isn’t the work of one writer. No solitary genius sits down to hammer out our listicles. Even this post is a collaboration.
Devices with ten tabs open. Inboxes spammed with abandoned checkout emails. Life admin lists with tasks outstanding. Sound familiar? We’d bet words are 50% to blame.
Jargon. You know we hate the stuff. Linguists prefer the term ‘occupational dialect’. And depending on the context, it may actually be useful. Let’s see what we mean.
Next time you sit down to write some copy, tell yourself: ‘I am a poet of packaging’. And take three lessons from masters of verse.
The way we talk about the planet has changed. The language we use today mostly falls into two camps. And yours reveals your view.
What do pancakes and naming have to do with one another? Dig in and find out.
Green hushing could cause companies more harm than good. 82% of shoppers want a brand’s values to align with their own. And they vote with their wallets. Three out of four say they’ve ditched a brand over a matter of principle. It follows that, if you’ve got principles, you should voice them.
In November 2022, the Government of the Arab Republic of Egypt will host COP27. On the agenda? Getting past negotiations and taking action. No doubt participants (and spectators) remember how COP26 stalled and overran as governments picked apart the difference between phasing out and phasing down.
I write this from under the blast of aggressive air con in a co-working space in Singapore, looking out at a line of skyscrapers that curtain off the bay. That’s not a flex
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