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What does it take to stop a jaded 37-year-old writer in his tracks?
Our Georgina has a thing or two to teach Aristotle about the art of persuasion.
Is it a bird? Is it a plane? No, it’s four tips to make your PowerPoints sing.
Benefits not features, right? It’s not that simple, says Nick.
We’ve spotted a couple of great ads recently. Snaps to HP and Innocent.
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Our Nick’s a big fan of Apple’s innovative spirit. But there’s one area where they keep letting us down.
Our Sandra spots a simple way to put money back into all our pockets. (Hint: it involves language.)
Here's our Bee with a lesson in naming (with a little help from dinosaurs).
Our Georgina isn’t much impressed with the way pharmaceutical firms talk to their customers. With so much money spent on sales and marketing, are they missing a trick by not thinking more about their words?
Our Nick’s been waiting ages for a good bus ad. You can guess what’s happened.
Our Theo reckons you’re missing a trick if you don’t show a little personality in your out of office.
What is it with companies –inging everything these days? Our Neil’s spotted a trend on the rise.
Sick of trying to remember a raft of fiddly passwords? Our Lewis has the answer.
Football fans are stuck between a rock and a hard place with cliché-ridden commentary. But thankfully there is someone speaking some sense.
Our Neil’s spotted some welcome writing advice in an unusual place.
Stuck for inspiration? Staring forlornly at a blank page? Our Colby might have the solution (and it’s not what you think).
Apparently NASA had a little trouble with some of their... equipment. But it wasn’t the technology that was the problem, it was the name.
Last week I shared some of the year’s best ‘Writing for Design’ entries from the D&AD Awards. But not one of them was quite groundbreaking enough to win the ultimate...
Our Anelia loved judging the D&AD awards writing for design category. Here's her rundown of the best entries, and last night's award winner.